And, the company’s numerous city warehouses store a wide variety of raw materials as well as finished goods, from tomato paste for Campbell Soup Co. to pulp and paper storage for Kimberly-Clark to rolled corrugate for Huhtamaki fast food packaging.

“Our team has really done a great job of diversifying our customer mix since news came a couple years ago that Campbell Soup was changing its distribution model,” We Pack President Brandon Hoog said from parent company HWH corporate offices on South Church Street. “Campbell Soup does less packaging and warehousing with us locally, which opened up some capacity for us to serve other customers in new ways.

“We still happily perform a large amount of packaging and warehousing for them in our North Carolina facilities as well as storage for them here in Paris, but now are able to expand our service offering to other food and beverage customers in North Texas.”

Specialty packaging

We Pack does a significant amount of packaging work, both locally and in other parts of the country.

“Right now we are packaging multi-flavored packs of bottled water; two months ago we were filling plastic Easter eggs; and in a couple of months we will be making gift card and battery displays again,” Hoog said, explaining We Pack employees last year sent out 11,000 corrugated Christmas gift card displays to a large retailer with stores from Canada to Puerto Rico and points in between, including Paris.

“I just think it is great that such a visible Christmas display in stores from as far away as Puerto Rico or Alaska was packaged and touched by people right here in Paris, Texas,” Hoog said.

In Dallas, We Pack has a couple of packaging and distribution operations as well — one at a large candy manufacturer’s distribution center where We Pack packages for Brach’s, Trolli and other well known candy brands, and another providing pick and pack services for a hardware distributor, sending cabinet hardware, bolts, hinges and more to companies all across the country.

Shalisha Hines leads the Texas division of We Pack as the director of operations with long-time employees Tina Maynard overseeing packaging and Connie Fields focusing on the company’s warehouse services.

“We Pack is fortunate to have many long-term, dedicated employees who work very hard on our customer’s behalf,” Hoog added. “We couldn’t do it without our great team, who is focused on exceeding customer expectations.”

Company goals

“We want to be the best, most highly certified and technology enabled packaging and logistics partner for consumer packaged goods companies large and small,” Hoog said. “We Pack is a flexible company that can help beginning entrepreneurs get their product to market in one of our food grade warehouses or handle the needs of large, established companies.”

Storage and warehousing

In addition to storage and warehouse facilities in Paris, We Pack has facilities across the United States to serve its expanding customer base.

We Pack’s leadership team continues with innovative undertakings, perhaps the latest, We Pack Logistics Transload, a full service rail transload, storage and transportation solution. In addition to facilities in Paris at 1569 S. Church St., the division has a rail siding near Hot Springs, Arkansas, serving a Reynolds plant and lumber customers among others.

“We bring in bulk products on rail and transload them to a truck and deliver locally and regionally,” Hoog said, noting steel is coming in locally from Mexico for trailer manufacturers, specialized glass beads for a local manufacturer as well as bulk feed and other materials.

Brandon Bond serves as the director of operations for the transload division.

We Pack continues expansion

Because of increased production and storage needs driven by a growing customer base, We Pack currently is doing a $1 million renovation of the former Paris Industries building on Northwest Loop 286, raising the roof on half the facility to open up the full 300,000 square feet of usable space.

“We are just happy to have these new customers who are driving these space requirements,” Hoog said. “We have come a long way in a short amount of time since changing our business model.”

The company will be hiring a significant number of employees for ramped up production.

“For people who have extra time during the summer, wanting to have a little fun and do something different, we have a nice opportunity for them,” Hoog said of about 150 openings for display production. “We are continuing to staff up for new contracts so there will be opportunities for long-term employment as well.”

Mary Madewell is a staff writer for The Paris News. She can be reached at 903-785-6976 or at mary.madewell@theparisnews.com.

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